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Mad Men Fashion File…

July 23, 2010

Like I mentioned before, Mad Men‘s wonderful writing and dramatic plot twists are only slightly over shadowed by one thing: The Fashion, The wonderfully simple yet distinctly feminine and/ or masculine retro fashion of the early 1960’s.

Many of the scenes are held in a professional setting and feature men, The AD Men if you will:

Pete Campbell, Harry Crane, Don Draper, Salvatore Romano, Roger Sterling, and Paul Kinsey

Things I love about their style: The skinny ties, the varying suits, the combed back slick hair, the pocket squares and the “I’m-Better-Than- You” smirks.  Whether you focus on Don’s classic style, Roger sterling’s buttoned up more formal approach or Harry Crane’s  thick rimed glasses and fun bow-tie… it’s true to their characters’ personalities and to the show’s time period.

The main women of the show break down into the wives and mistresses and then the working women. Here are Don’s wife, the executive assistant of the Ad office and then Don’s secretary and budding Ad Woman:

Betty Draper, Joan Holloway, Peggy Olsen

The women of the Sterling Cooper office can have a little more fun with their wardrobe. Even in early episodes Joan’s style never changes and Peggy’s is questioned and critiqued.

Joan is so perfect. I love how sassy she is and yet how she is always put together and exactly “Joan”. (Fun Fact: Our GPS is named Joan after this character!) I love her bridge pencil she uses as a necklace and on most outfits  she wears a broach of some kind. Her clothes use more simple lines and are WAY more form fitting than the other gals on the show.

Peggy’s style is a bit more buttoned up and girly. She wears more conservative items and hides her body (which can extend to other exciting plot lines). Her hair is very simple with her curled bangs and pulled back tight pony-tail.

Now, my favorite… Betty Draper. She is so wonderful! She has her husbands money and nothing but time. She gets dresses for special occasions and wears little frocks around the house.

Betty has her casual “horse back riding clothes” and her “I am smoking in the kitchen” clothes and my favorite dress of Season 2 is the polka-dotted dress that she wore for a dinner party before having a meltdown.

Her typical style is so put together and on the verge of trendy for that time that you know her character used to be a model and still cares about her appearance even though she is home all day with the children.  Betty has a tough time in Season 2 has a few days where she looks like a hot mess but that extends her emotions outward for the viewers.

The Draper family in "Casual Clothes"

I just love Mad Men. I love the old Ads, the old way of thinking, the sets and mostly the clothes.  I think for this show in particular the clothes are an extension of the characters and it really does add a level of detail.

Don’t forget: Mad Men’s Season 4 premiere is this Sunday night at 10 pm on AMC!

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5 Comments leave one →
  1. July 23, 2010 2:33 pm

    I have a major girl crush on Betty Draper. I love her clothes! And her hair is always perfect.

    Fun fact, and since you are a bigger MM fan then I you probably know this, but did you know when they were doing the casting call they were vigilant about none of the women having plastic surgery since in the 50’s there was no fake boobs/botox/nose jobs whathaveyou and they wanted to make sure everything was really true to the time period.

    • Katie permalink*
      July 23, 2010 3:28 pm

      I love that! I also heard that they don’t let anyone smoke in the show who doesn’t/ hasn’t smoked in real life because they don’t look natural. BTW: Joan is totally my girl crush on the show. I think she would make an excellent wife for me.

  2. August 22, 2010 9:49 am

    Hey there!

    I have entered a contest to win a walk-on role on that retro-licious TV show, “Mad Men”… but I need your vote to win!

    If you don’t mind taking a couple of seconds to vote for me, click the link – it will take you right to my picture.

    Thanks a bunch!

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